Our latest on:tech event brought together industry leaders from SaleCycle, Bulk, and Savvy Marketing to explore how personalisation is reshaping the way businesses engage with customers. Moderated by Leighton’s CTO Steve Morland, the panel tackled the evolution of personalisation, from basic customisation to data-driven strategies and the challenges brands face in delivering truly tailored experiences.
The discussion explored how personalisation builds trust and drives value by treating every customer as an individual. Speakers emphasised the importance of breaking down data silos to create a unified customer view, enabling smarter, more relevant interactions. They also highlighted the role of AI in simplifying personalisation, and the need to balance automation with human touch points.
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Leighton
With over 20 years’ experience building enterprise applications using cloud-native technologies, and with over a decade of experience in AWS, Steve is an expert in cloud and serverless technologies. Passionate about all things AWS, Steve was recently recognised as an AWS Community Builder (one of only four in Newcastle) for his contributions to the tech community. Having worked with SMEs and blue-chip brands driving major application modernisation and digital transformation initiatives, he brings a wealth of experience to the on:tech panel.
September 14, 2023
November 7, 2024
Our latest on:tech event brought together industry leaders from SaleCycle, Bulk, and Savvy Marketing to explore how personalisation is reshaping the way businesses engage with customers. Moderated by Leighton’s CTO Steve Morland, the panel tackled the evolution of personalisation, from basic customisation to data-driven strategies and the challenges brands face in delivering truly tailored experiences.
The discussion explored how personalisation builds trust and drives value by treating every customer as an individual. Speakers emphasised the importance of breaking down data silos to create a unified customer view, enabling smarter, more relevant interactions. They also highlighted the role of AI in simplifying personalisation, and the need to balance automation with human touch points.
If you’re a business leader working in IT, technology or software development, this event is for you.
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CTO
|
Leighton
With over 20 years’ experience building enterprise applications using cloud-native technologies, and with over a decade of experience in AWS, Steve is an expert in cloud and serverless technologies. Passionate about all things AWS, Steve was recently recognised as an AWS Community Builder (one of only four in Newcastle) for his contributions to the tech community. Having worked with SMEs and blue-chip brands driving major application modernisation and digital transformation initiatives, he brings a wealth of experience to the on:tech panel.
September 14, 2023
